Michael Ward, Chair, ABC Alumni, provides insights into the ABC’s social media presence and the increasing significance of social media for news media. There has been much coverage of the ABC and social media over the past eighteen months, invariably not to its benefit.  Yet the increasing significance of social media to organisations like the ABC, if not as noteworthy, is important. Media regulator, ACMA, reports that 20 million Australians use Facebook, and 7 million people use TikTok, includ...